The Managing Director of Primero Transport Services Ltd., Mr. Fola Tinubu, has said that the company plans to acquire 600 new BRT buses to increase its fleet to 1,000.
He stated this on Thursday at the unveiling of the Transit Television Network by Value Media Ltd., licensed to provide TV services in the buses.
According to Tinubu, the expansion will take place in the next one year to further ease transport system in Lagos State.
He said that the BRT operation had been upgraded in line with what operated in the developed world.
Tinubu said, “With 1,000 buses, we will move a million people daily. That gives you an idea of how many people will watch our adverts. Also, we will soon have Wi-fi on all our buses. What we are trying to do is to change the paradigm of transport services in Lagos and Nigeria as a whole.”
The Executive Director of Value Media, Opeoluwa Sobanjo, told stakeholders that apart from providing entertainment, it would provide opportunity to promote their products and services.
The co-founder and Chief Technical Officer of the company, Ademola Shasanya, said it was established to fill a gap it saw.
He said that the popularity of BRT buses made it a good platform to entertain, educate and inform the populace.
He added that the Transit TV guaranteed advertisers an opportunity to get their products seen all the time.
He said, “Once you are in the bus, you just have to watch the programmes on air. We do not accept religious content, no vanity or vulgar ones too. Feedback has been very good, to the extent that people wait for buses with screens in them.”
While experts in digital content and advert services, including Mrs. Yemisi Ilo and Mr. Rotimi Wusu, spoke on various topics, the Head of the transport management agency in the state, Mr. Kolawole Ojelabi, said the state government attached a lot of importance to the sector because transport drove business.
He added that the entertainment industry was also key as it, according to him, generates billions.
“With better content, we will be able to get more people into the BRT,” Ojelabi said.
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